NO IDOLS is a Mom & Pop shop for the digital age. But sorta like Bonny & Clyde sans murder and shit. Living in modern times with social media and screens glued to our faces has magnified how much emphasis we put on celebrities and heroes. Time and time again they’ve proved they’re just like us in many imperfect ways. NO IDOLS is here to remind you that we all share two common factors — Life and death. Live up to your own standards and soak up life as much as you can. Never fear your death but own it through the way you live. Don’t exalt another based on their assumed influence. Respect all who respect you and fuck em if they don’t, the golden rule is king. Fuck luck and carve your own path, building up all your hopes and dreams. We all breathe the same air and death is certain. So get it while you can.